AUSTIN, Texas, Feb. 24, 2015 — Independent game developer, ArtCraft Entertainment, Inc. today launched a Kickstarter campaign to crowdfund its highly-anticipated Massively Multiplayer Online game, Crowfall™. Described as a blend of a roleplaying game and a large-scale strategy game, Crowfall is the brainchild of two of the most experienced MMO developers in the world: J. Todd Coleman (creative director, Shadowbane, Wizard101, Pirate101) and Gordon Walton (executive producer, Ultima Online, Star Wars Galaxies, Star Wars: The Old Republic).

“Crowdfunding has revolutionized the game market, allowing developers access to funds and customers,” said ArtCraft co-founder and President Gordon Walton. “The traditional publishing model works for mass-market gaming, but fails to serve many of the more experienced and discriminating gamers. Crowdfunding allows us to serve these customers directly with experiences crafted specifically for them, using their direct feedback and funding.”

Crowfall is a designed to push the boundaries of online social dynamics. “In some ways, it sounds revolutionary – but our goal is to rediscover what we lost.” explained J. Todd Coleman, co-founder and Creative Director. “Politics, Trade, Empires, Alliances, Betrayal – the ability for players to have a real impact on the game world. In the rush to make these games appeal to the mass market, we lost the elements that made them great.”

Fans of the game can back the kickstarter campaign at: <0212>https://www.kickstarter.com/projects/crowfall/crowfall-throne-war-pc-mmo. Backers have a chance to fund the project via multiple levels of giving, are of which are documented on the Kickstarter page. Depending on the backer levels, fans who contribute to Crowfall on Kickstarter can be involved in the games pre-release testing, purchase the game at a discount, and secure castles and fortifications for their personal kingdoms.