Xbox 360

Everyone of you have probably seen the Halo 3 ad, and thanks to the XCN, we can now offer some high quality pictures of the mysterious and very detailed scene. Inside you'll also find some more info about the creation of it.


“Every so often individuals are called upon to rise above themselves and act in a selfless manner – to help, to protect, to defend those in need. We call these people, who rise up in the face of great adversity, heroes. One such individual’s story is about to be told worldwide. On Sept. 25, “Halo 3’s” epic hero Master Chief will rise once again – he’ll face seemingly insurmountable odds with the entire fate of the galaxy riding on his shoulders.

In memory of this hero, and helping build to what promises to be the largest entertainment launch in history on Sept. 25, a series of dramatic and evocative communications elements, created by McCann San Francisco, T.A.G., AKQA, and Microsoft Global Marketing will offer a stirring look at the “Halo” universe and Master Chief.

The first of the films, entitled “Museum,” premieres today on www.xbox.com and provides consumers everywhere with a reason to “Believe” in the amazing stories and action within the Halo experience, bringing the epic battles to life in the style of a museum “diorama.”

Certain to catch the imagination of audiences around the globe, the ads are unlike any video game advertising ever created, and offer a powerful look at the world of “Halo”. Uniquely, the campaign experience does not focus on “Halo 3’s” graphics or gameplay, but instead looks at the themes that lie at the heart of the tale that spans the entire “Halo” trilogy: duty, sacrifice, and most importantly, heroism.

Through the eyes of celebrated Hollywood creature designer Stan Winston, known for his landmark work on Aliens and Jurassic Park;, as well as New Deal Studios, model creators for Spiderman 3, 300 and Superman Returns, and acclaimed director Rupert Sanders, people will experience a dramatic and moving look at mankind’s struggle against our future enemy, the fierce warrior force known as the Covenant.

The central element that much of the integrated marketing campaign centers on is a painstakingly accurate replication of a key moment from a climactic battle set in the "Halo" universe. At over 1200 square feet, reaching a height over 12 feet above the ground and with each handcrafted human and Covenant figure standing eight to twelve inches high, the diorama was large enough to fill an entire studio.

Filming the Experience
Shooting the campaign took several days as the individual soldier's stories were told, and as the camera spanned the landscape, finally resting on the mountain top where Master Chief appears to have been conquered by the Covenant enemy…or so it would seem. Viewers quickly realize that there is much more of the story that’s yet to be told – and the game will tell all.

The story of the diorama and the battle that day has been told through films that will be shown in 27 countries around the world on television, in cinema and on the web. But the Halo 3 experience is much larger than that, with future testimonial films depicting soldiers’ third-party accounts of their experience in the battles, and with the hero that is Master Chief.”

Diorama images

  • Pictures of the Diorama - Diorama images
  • Pictures of the Diorama - Diorama images
  • Pictures of the Diorama - Diorama images
  • Pictures of the Diorama - Diorama images
  • Pictures of the Diorama - Diorama images
blinx01
blinx01
Commented on 2007-09-16 16:28:37
Amazing. Looks so realistic.
In reply to
kuriyama0
kuriyama0
Commented on 2007-09-16 16:31:05
Here is a virtual tour of that diorama

http://halo3.com/believe/test/shell.html
In reply to
Megido
Megido
Commented on 2007-09-16 16:50:41
Very detailed and impressive as such. As for any other opinions i might have, i guess i'd better shut up to avoid flaming ;)
In reply to
Trup1aya4rea1
Trup1aya4rea1
Commented on 2007-09-16 17:05:24
this is a nice piece of artwork. my favorite aspects are the smoke, fire, and muzzle flash effects. I think the Believe campaign is a great marketing tool, and i hope we get to play out this battle in the game.
In reply to
FemaleTengu
FemaleTengu
Commented on 2007-09-16 17:47:46
Looks so good and detailed. Very nice.
In reply to
prodygee
prodygee
Commented on 2007-09-16 18:06:13
Hm, I don't play with Action Man anympre.
In reply to
CockKnocker
CockKnocker
Commented on 2007-09-16 18:21:36 In reply to prodygee
Posted by prodygee
Hm, I don't play with Action Man anympre.
looll. yeah, this is so lame to me...god just keep it in-game they're trying to make it too dramatic....well, thats what i think anyways.
In reply to
tonto
tonto
Commented on 2007-09-16 19:21:03
That Fly trough the Diorama site is amazing !
In reply to
Getpwned
Getpwned
Commented on 2007-09-16 19:29:29
I'm a big fan, but this doesn't do it for me. The ending to the commercial was nice, though.
In reply to
pythxvii
pythxvii
Commented on 2007-09-16 19:44:04 In reply to CockKnocker
Posted by CockKnocker
looll. yeah, this is so lame to me...god just keep it in-game they're trying to make it too dramatic....well, thats what i think anyways.
your clearly not a fanatic lol...i can see how ppl who arent really into halo wouldnt be too exited about this, but thnk its awsome
In reply to
mykmarian
mykmarian
Commented on 2007-09-16 20:17:41 In reply to Trup1aya4rea1
Posted by Trup1aya4rea1
this is a nice piece of artwork. my favorite aspects are the smoke, fire, and muzzle flash effects. I think the Believe campaign is a great marketing tool, and i hope we get to play out this battle in the game.
yes ... replay... this is a nice piece of artwork. my favorite aspects are the smoke, fire, and muzzle flash effects
In reply to
blindrocket
blindrocket
Commented on 2007-09-16 20:22:30
It looks very good, quite an attempt to be dramatic.
I just don't understand the 'believe' phrase in regards to the series. 'Finish the fight' makes much more sense to me. 'Believe' just seems like it's being taken from NeoGaf.
In reply to
miketuck3r
miketuck3r
Commented on 2007-09-16 20:27:26 In reply to kuriyama0
Posted by kuriyama0
Here is a virtual tour of that diorama

http://halo3.com/believe/test/shell.html
Yeh that is a superb website i now have a great wallpaper, that site should win some awards
In reply to
personGR
personGR
Commented on 2007-09-16 20:41:28
Well the whole thing was amazing, but the music was a bit pessimistic...Personally i thing it would be better, if the music was from a band named...Diorama...

http://www.last.fm/music/Diorama
In reply to
CrimsonBlade
CrimsonBlade
Commented on 2007-09-16 20:56:26
I think the Diorama works perfectly for this series; i mean they're really trying to make the player care for this whole situation and frankly, no one ever cared for the campaign before...
In reply to
Krokus
Krokus
Commented on 2007-09-16 21:44:25 In reply to blinx01
Posted by blinx01
Amazing. Looks so realistic.
...
it is real?
In reply to
KingOfKing59
KingOfKing59
Commented on 2007-09-17 02:23:16
halo 3 is cool
In reply to
buzzhonky
buzzhonky
Commented on 2007-09-17 04:01:15
What an incredible piece of artwork. I love this quote right here:

"Uniquely, the campaign experience does not focus on 'Halo 3’s' graphics or gameplay, but instead looks at the themes that lie at the heart of the tale that spans the entire 'Halo' trilogy: duty, sacrifice, and most importantly, heroism."

Such a true assertion that so many critics fail to realize. The story of Halo is one of the best Sci-Fi tales created. And because it's a game and not a novel or a movie, you not only are told the story but you are directly involved in the unravellings of the story. This series has captured that aspect of emotion and drama that few before it has and that is the reason why Halo will go down in history.
In reply to
CubanMarine
CubanMarine
Commented on 2007-09-17 16:17:02 In reply to buzzhonky
Posted by buzzhonky
What an incredible piece of artwork. I love this quote right here:

"Uniquely, the campaign experience does not focus on 'Halo 3’s' graphics or gameplay, but instead looks at the themes that lie at the heart of the tale that spans the entire 'Halo' trilogy: duty, sacrifice, and most importantly, heroism."

Such a true assertion that so many critics fail to realize. The story of Halo is one of the best Sci-Fi tales created. And because it's a game and not a novel or a movie, you not only are told the story but you are directly involved in the unravellings of the story. This series has captured that aspect of emotion and drama that few before it has and that is the reason why Halo will go down in history.
First off..Halo was famous because of it's multiplayer, but now..They are using the storyline and actually selling it. I've read all the books and to think that the game might finally have a good single player storyline..makes me jump with joy. Co-op HERE I COME!
In reply to
pylgrym
pylgrym
Commented on 2007-10-12 18:31:03
I would love to get into gaming ''the tabletop'' - but with these larger figures - outdoors! and use airsoft weapons on 'em!
In reply to
About the game
Platform
PC X360 XBOXONE
Published by
Xbox Game Studios
Developed by
Bungie
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