Electronic Arts is trying something new today to promote Need for Speed: Shift with these videos where four race cars drivers explain their passion for racing, without ever mentioning the game. It's quite interesting and really well done, so why not?
All comments (17)
EA and their typical celebrity hype tactics.
EA and their typical celebrity hype tactics.
I saw the videos earlier in full glory (1920-1080), over at nfsplanet (http://www.nfsplanet.com/nfsshift_movies.php?lang=eng)and they are very nicely done!
Dirt's a safe bet, Forza 3's a safe bet, this?... not a chance
EA and their typical celebrity hype tactics.
http://en.wikipedia.org/wiki/Need_for_Speed:_Shift (especially check out the "Features" part)
My girlfriend is going to be so pissed LOL
They can write there what they want. What we need are proofs of that features list because the videos are showing us at the moment a different story.