There really is no stopping EA when it comes to releasing new content for Need for Speed: Shift. For the price of 800 points on Xbox Live and $9.99 on PSN, you will get access to seven new cars, 50 new events and finally a brand new track called Rivera. It will be available on March 18 and to see what it's all about, you should check the dedicated trailer inside.

Electronic Arts will soon release a special Ferrari DLC for Need for Speed: Shift. Here are a few images of the most popular cars of the world at full speed. This DLC will contain about fifty new challenges, it will cost Xbox 360 owners 800 Microsoft points to get it.

Need for Speed: Shift was released last Thursday everywhere in the world and today we can finally show you some direct feed footage. As the first 10 minutes of the game may not be really interesting to watch, we have decided to show you different races with different cars so you can get an idea of the game's content. We'll start with a ride behind the wheel of the Lotus Elise on the Nürburgring track.
Update: Last video is up, with some reckless driving on my part in the beginning.

Need for Speed: Shift has just been released in North America and will hit the European shelves by the end of the week. We will of course capture some direct feed of the game as soon as possible but to ease the pain of the wait, here are two new trailers presenting two famous tracks.
Update: Launch trailer added.

We're trying to catch up with Need for Speed: Shift's promotional videos and it's not always easy. Today, we're giving you no less than 5 different trailers presenting either tracks, cars or a new game mode and there's even an interview of Jesse Abney in the bunch. The hype machine is definitely on with EA as we get closer to the release date.

EA introduces us with one of the tracks of Need for Speed: Shift in this new punchy trailer.

Need for Speed: Shift is out in two weeks. Tremors. To help the wait, EA put us litterally under the skin of a pilot with this ad we'll see on TV soon, nervous mix of gameplay and CGI. Short, efficient, we like.

Electronic Arts releases yet another out of the ordinary video of Need for Speed: Shift with this time a very detailed presentation of the famous track Road America.

Our friends Driftwood and Bombstrike recorded these 4 videos of Need for Speed: Shift right before we went back to France, allowing me to get them through our lengthy HQ 720p encoding process. Enjoy!
Update 2: The stream is working again.

Need for Speed: Shift is back with this video from the 360 build showing a part of the Nürburgring.